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Appointment setting for B2B coaches

Qualified sales calls on your calendar — you only pay for the ones that show up.

I source, qualify, and book meetings for solo-to-small coaching businesses selling high-ticket 1:1, group, or cohort programs. No retainer. No contract to sign upfront. You pay per Held Meeting, defined in writing before we start.

Book a 30-minute call First 3 meetings: $130 each. No commitment beyond that.
Who this is for

Built for coaches who already understand what a qualified call is worth.

01

B2B Sales Coaches & Sales Trainers

You teach cold calling and closing for a living, so you already know what a qualified call is worth — no education needed on pricing.

02

Coach-for-Coaches / Growth Mentors

You tell your own clients to get out of prospecting and focus on delivery. Buying this for yourself is the same call, just pointed inward.

03

LinkedIn & Personal Branding Coaches

You're strong on inbound content but your own outbound gets neglected because content eats the calendar. I handle the outbound side.

04

Fractional Exec Coaches (CFO/COO/CMO)

Your students are B2B decision-makers, so you're already fluent in the outbound-to-call motion — this just runs it for you instead.

05

Consultant & Agency Growth Coaches

You coach client acquisition professionally, so pay-per-held-meeting is a model you already sell — nothing new to explain.

How it works

Three stages. Nothing hits your calendar until it clears all three.

Stage 1

Source

I build a list against your exact ICP — industry, business size, seniority, and any other filters you set during onboarding.

Stage 2

Qualify

Every prospect is checked against budget, urgency, and pain before a slot is offered — not after the call is already booked.

Stage 3

Book

A specific date and time gets confirmed with the prospect. Only then does it land on your calendar as a scheduled meeting.

The definition

What actually counts as a "Held Meeting"

This is the exact test written into the service agreement. If a meeting fails any one of these, it isn't billed — full stop.

PILLAR 1

Strong ICP Fit

The prospect matches your industry, business size, role/seniority, and any other criteria you define at onboarding.

PILLAR 2

Budget + Urgency + Pain

They have budget available, a real reason to act now, and a clearly expressed pain point your offer addresses.

PILLAR 3

Confirmed Specific Time

Booked for an exact date and time — not a "someday" — with the prospect having confirmed they'll attend.

And the meeting has to actually happen. A booked slot the prospect no-shows isn't a Held Meeting either. You're only ever invoiced for calls that were both qualified and attended.
Pricing

Simple, per-meeting pricing. No retainer.

Phase
Meetings covered
Rate
Total
Trial
First 3 Held Meetings
$130
$390
Standard
Meeting 4 onward, per month
$160
Billed monthly
Trial is invoiced once, in full, only after all 3 Trial meetings have been delivered — not before.
After the Trial, it's month-to-month. No multi-month lock-in, ever.
Standard-rate months are invoiced in arrears, for that month's Held Meetings only.
Either side can cancel any time in writing. Cancellation takes effect at that month's end — you're only on the hook for meetings already delivered.
Think a meeting was billed wrongly? Flag it within 3 business days and I'll review it against the three pillars above. If it doesn't hold up, it comes off the invoice.
Why work with someone new

I don't have a client wall yet. Here's what that actually means for you.

Founder-level attention, every time

No junior rep buried in a shared account list. I run your outbound personally, so quality doesn't dilute as I take on more clients.

The risk sits with me, not you

Pay-per-Held-Meeting means I don't get paid until I've actually delivered a qualified, attended call. There's no retainer to lose if this doesn't work out.

The bar is written down, not implied

Every meeting is checked against the same three pillars before it's booked — and you can dispute any meeting you think shouldn't count.

"I'm not asking you to take my word for the quality of a call. I'm asking you to only pay for the ones that actually clear the bar." — Saad, founder, ClientFarming

Have 30 minutes to see if this fits your business?

No pitch deck, no pressure — just a look at your ICP, your offer, and whether the pipeline makes sense for both of us.

Book a 30-minute call