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Appointment setting for B2B coaches

Qualified sales calls on your calendar — you only pay for the ones that show up.

I source, qualify, and book meetings for solo-to-small coaching businesses selling high-ticket 1:1, group, or cohort programs. No retainer. No contract to sign upfront. You pay per Held Meeting, defined in writing before we start.

Book a 30-minute call → First 3 meetings: $130 each. No commitment beyond that.
Who this is for

Built for coaches who already understand what a qualified call is worth.

01

B2B Sales Coaches & Sales Trainers

You teach cold calling and closing for a living, so you already know what a qualified call is worth — no education needed on pricing.

02

Coach-for-Coaches / Growth Mentors

You tell your own clients to get out of prospecting and focus on delivery. Buying this for yourself is the same call, just pointed inward.

03

LinkedIn & Personal Branding Coaches

You're strong on inbound content but your own outbound gets neglected because content eats the calendar. I handle the outbound side.

04

Fractional Exec Coaches (CFO/COO/CMO)

Your students are B2B decision-makers, so you're already fluent in the outbound-to-call motion — this just runs it for you instead.

05

Consultant & Agency Growth Coaches

You coach client acquisition professionally, so pay-per-held-meeting is a model you already sell — nothing new to explain.

How it works

Three stages. Nothing hits your calendar until it clears all three.

Stage 1

Source

I build a list against your exact ICP — industry, business size, seniority, and any other filters you set during onboarding.

Stage 2

Qualify

Every prospect is checked against budget, urgency, and pain before a slot is offered — not after the call is already booked.

Stage 3

Book

A specific date and time gets confirmed with the prospect. Only then does it land on your calendar as a scheduled meeting.

The definition

What actually counts as a "Held Meeting"

This is the exact test written into the service agreement. If a meeting fails any one of these, it isn't billed — full stop.

PILLAR 1

Strong ICP Fit

The prospect matches your industry, business size, role/seniority, and any other criteria you define at onboarding.

PILLAR 2

Budget + Urgency + Pain

They have budget available, a real reason to act now, and a clearly expressed pain point your offer addresses.

PILLAR 3

Confirmed Specific Time

Booked for an exact date and time — not a "someday" — with the prospect having confirmed they'll attend.

And the meeting has to actually happen. A booked slot the prospect no-shows isn't a Held Meeting either. You're only ever invoiced for calls that were both qualified and attended.
Pricing

Simple, per-meeting pricing. No retainer.

Phase
Meetings covered
Rate
Total
Trial
First 3 Held Meetings
$130
$390
Standard
Meeting 4 onward, per month
$160
Billed monthly
Trial is invoiced once, in full, only after all 3 Trial meetings have been delivered — not before.
After the Trial, it's month-to-month. No multi-month lock-in, ever.
Standard-rate months are invoiced in arrears, for that month's Held Meetings only.
Either side can cancel any time in writing. Cancellation takes effect at that month's end — you're only on the hook for meetings already delivered.
Think a meeting was billed wrongly? Flag it within 3 business days and I'll review it against the three pillars above. If it doesn't hold up, it comes off the invoice.
Why work with someone new

I don't have a client wall yet. Here's what that actually means for you.

✓

Founder-level attention, every time

No junior rep buried in a shared account list. I run your outbound personally, so quality doesn't dilute as I take on more clients.

✓

The risk sits with me, not you

Pay-per-Held-Meeting means I don't get paid until I've actually delivered a qualified, attended call. There's no retainer to lose if this doesn't work out.

✓

The bar is written down, not implied

Every meeting is checked against the same three pillars before it's booked — and you can dispute any meeting you think shouldn't count.

"I'm not asking you to take my word for the quality of a call. I'm asking you to only pay for the ones that actually clear the bar." — Saad, founder, ClientFarming

Have 30 minutes to see if this fits your business?

No pitch deck, no pressure — just a look at your ICP, your offer, and whether the pipeline makes sense for both of us.

Book a 30-minute call →